newnoise1 on how to save your news release from the trash can

How to save your news release from the trash can, things to avoid

• Editors see thousands of exclamation marks in a day, this makes them . . . rant.
• Using abbreviations such as FPSDC or acronyms such as DoP with no explanation of what it stands for. Write it out fully the first time it's used in a sentence: Fizzy Pop Soft Drink Company (FPSDC) or Drugs out Program (DoP). In fact try not to use abbreviations and acronyms it means double work as you will have to market the product name and the acronym.
• Bold, underlined capitals. This is overkill. The only reason I do it in my blog titles is that I can't figure out how to change the title settings.
• Announcing things and being proud of it. Editors don't care how proud you are of anything. Except if stated discretely in your last sentence about something that you are quite sure is utterly interesting to be proud of.
• Using two words where one will do. . . 'The company is proud to announce the launch . . . ' versus 'The company plans to launch . . .'
• Using words editors don't understand make them . . . rant.
• Not getting to the point quickly. This must happen in your first sentence.
• Spelling your managing director's name wrong.
• Sharing what will happen but not where . . . or when.
• Assuming an editor will think your event is as great as you think it is.
  

newnoise1 on how to write a news release

How to write a news release


News release

Fizzy Pop Soft Drinks launches 'Drink me now'

12 December 2010

Your first paragraph states the news:

'Fizzy Pop Soft Drinks, the multimillion rand soft drink company, will launch a new addition to its soft drink line at the Funky Fountain, in Tiny Town, on Monday 5 January 2010 at 16:00.

Called 'Drink me now' the soft drink has a distinctive grape flavor, purple color and complements other fruit flavored soft drinks available from the Fizzy Pop line.

The first paragraph answers the essential questions: who, where, why, what and . . . you can get back to 'how' later in this news release.

Your next paragraph can contain a quote from an authority on the subject. This makes the news release more 'alive' and gives it credibility:

Managing Director, Grant Fox, says that Fizzy Pop Soft Drinks has moved from strength to strength in soft drink sales over the past ten years. 'Our secret is in the care we take with the development of each new soft drink. It took five years of serious research and tasting to perfect 'Drink me now, ' he said.

Finally, additional information can be added to what you want to say about the company:

Fizzy Pop Soft Drinks has invited learners from schools in the Tiny Town area to attend the launch.

The company is proud of its drug prevention program aimed at children in the preteen age group.

When you have said what you wanted to say, write:

End

Then include a contact name, telephone number and email address.

The news angle you decide on will be influenced by the content of the newspaper or magazine you are sending it to. For a magazine aimed at drug prevention among teenagers you will start your news release from the drug program angle:

'Fizzy Pop Soft Drinks, the multimillion rand soft drink company, will launch a new addition to its soft drink line at the Funky Fountain, in Tiny Town, on Monday 5 January 2010 at 16:00. The company has invited learners from schools in the Tiny Town area to attend the launch and plans to promote its successful drug prevention program during the event.

Called 'Drink me now' the soft drink has a distinctive grape flavor, purple color and complements other fruit flavored soft drinks available from the Fizzy Pop soft drink line. . .'