Monday, November 2, 2009

newnoise1 on how to write a news release





How to write a news release


News release

Fizzy Pop Soft Drinks launches 'Drink me now'

12 December 2010

Your first paragraph states the news:

'Fizzy Pop Soft Drinks, the multimillion rand soft drink company, will launch a new addition to its soft drink line at the Funky Fountain, in Tiny Town, on Monday 5 January 2010 at 16:00.

Called 'Drink me now' the soft drink has a distinctive grape flavor, purple color and complements other fruit flavored soft drinks available from the Fizzy Pop line.

The first paragraph answers the essential questions: who, where, why, what and . . . you can get back to 'how' later in this news release.

Your next paragraph can contain a quote from an authority on the subject. This makes the news release more 'alive' and gives it credibility:

Managing Director, Grant Fox, says that Fizzy Pop Soft Drinks has moved from strength to strength in soft drink sales over the past ten years. 'Our secret is in the care we take with the development of each new soft drink. It took five years of serious research and tasting to perfect 'Drink me now, ' he said.

Finally, additional information can be added to what you want to say about the company:

Fizzy Pop Soft Drinks has invited learners from schools in the Tiny Town area to attend the launch.

The company is proud of its drug prevention program aimed at children in the preteen age group.

When you have said what you wanted to say, write:

End

Then include a contact name, telephone number and email address.

The news angle you decide on will be influenced by the content of the newspaper or magazine you are sending it to. For a magazine aimed at drug prevention among teenagers you will start your news release from the drug program angle:

'Fizzy Pop Soft Drinks, the multimillion rand soft drink company, will launch a new addition to its soft drink line at the Funky Fountain, in Tiny Town, on Monday 5 January 2010 at 16:00. The company has invited learners from schools in the Tiny Town area to attend the launch and plans to promote its successful drug prevention program during the event.

Called 'Drink me now' the soft drink has a distinctive grape flavor, purple color and complements other fruit flavored soft drinks available from the Fizzy Pop soft drink line. . .'

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